The Trap sound in Hip Hop has taken over and is the most streamed style of music in the world. With artists like the Migos, Future, and Gucci Mane owning the sound in Hip Hop and DJ’s & producers like Major Lazer, and Diplo taken it to dance. How can it not take over! Adding to the mix of Trap music is Jay Singh, professionally known as ‘Indian Trap’. His style is a blend of cultural roots of Punjabi, Bhangra and Bollywood music, infused with Hip-Hop and Trap elements. His first single “Look Like Monayyy” featuring new female rap artist ‘KresZenzia’ is already making noise with 4 million-plus streams on soundcloud.com in only 30 days. The single was also selected by UMG/Sony Music Entertainment for their wildly popular NOW That’s What I Call Music Vol.65 that was released Feb 2nd, 2018.
KresZenzia’ rap vocals on the track takes you overtop of a riser that leads the listener into the song’s infectiously catchy hook. Complete with Indian flutes, whistles, a sound effect of “Cha Ching” (cash register sound), having incorporated a lot of Bollywood traditional instruments. Brass, string, and percussion over a heavily syncopated hip-hop backtrack with dirty 808’s.
Look Like Monayyy will be reaching more people who will be able to experience what Indian Trap is all about. This new single has so many versions that crosses over. Indian Trap is pushing boundaries and expectations of trap music. It’s cultural instrumental sound cultivated into something different, yet enjoyable to get up and dance to. You just have to listen for yourself.