AdELA’s video authenticates the power we hold within ourselves. The motivational, mid-tempo bounce of the track is anchored by the central theme of self-belief and power. “No matter what life throws at you, your struggles build character,” AdELA says. In the mind-bending visual we find the masked women writing discouraging claims across her body. AdELA uses this single and visual to drive home the message of self-love and reliance and in the end leaves viewers with a stronger understanding of acceptance, in a world riddled with judgment. Ultimately, no one can save you but yourself. In her own words, “When things seem bleak, you gotta be the light, ignore the negativity and love yourself and fight for yourself, in order to save yourself. The track was produced by Grammy Award Winning producer STREETRUNNER and Tarik Azzouz, who have cooked up hits with Jay-Z, Meek Mill, Eminem, and Rick Ross to name a few.
In addition to AdELA releasing her forthcoming album, she is also an Official SXSW performer this year, performing on the Spirit Airlines stage as she is an official Spirit Airlines Music 4 Miles artist as well as the ASCAP stage.